Clarity. Strategy. Growth.

We Build Marketing Systems That Grow Your Businesses.

From clarifying your messaging & website strategy to SEO, AEO, Google Ads, & Fractional CMO consulting, Builtwell creates marketing systems that increase visibility, generate qualified leads, & drive measurable business growth.

Trusted by growing businesses
Salon 43 OneA Salon & Spa All DryBasement Systems CitruSolutions. SOWAAuto Rentals WonderHome Creations Sound Shop leaffunnel
How We Help

A Clear Strategy. A Stronger Message. Sustainable Growth.

Marketing Clarity
& Messaging

We clarify your message so ideal customers understand why you are the right choice.

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Website Strategy
& Optimization

We build websites that communicate value and convert visitors into leads.

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Lead Generation
Systems

We build lead generation systems that attract, nurture, and convert the right people.

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AEO & SEO Content

We increase visibility, build trust, and drive consistent traffic and leads.

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Fractional CMO
Services

Strategic marketing leadership without the full-time cost. We become your marketing partner for growth.

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The Builtwell Growth Framework™

Clarify. Build. Grow. Lead.

Our framework turns random marketing activity into a clear, revenue-focused growth system.

1

Clarify

Clarify your message using proven storytellying techniques, brand positioning, & a clear call to action.

2

Build

Build websites, landing pages, content, email campaigns, sales assets, & conversion paths.

3

Grow

Generate qualified traffic through SEO, AEO, paid ads, content, email, local search, and analytics.

4

Lead

Align marketing & sales through strategy, reporting, & fractional CMO leadership.

Why Businesses Get Stuck

Most businesses do not have a marketing problem.
They have a clarity problem.

When customers do not immediately understand what you do, why it matters, why you are different, and what to do next, they leave.

1

Your message is unclear

Your website and marketing do not quickly explain the problem you solve or the result customers get.

2

Your marketing is scattered

SEO, ads, email, social content, and your website work better when connected to one strategy.

3

Your leads are inconsistent

Without a clear message and growth system, marketing does not consistently produce qualified opportunities.

Client Growth Stories

Strategy built around real business goals.

Salon 43 One

SEO, paid media, local visibility, Apple Maps, and customer-journey strategy for a premium salon.

Citrus Solutions

Google Ads, local SEO, reporting, and conversion strategy for a Birmingham service business.

Wonder Home Creations

Service positioning, sales enablement, full-funnel strategy, and growth leadership for a technology provider.

View Case Studies

About Mike Thom

A growth marketing partner who understands strategy, leadership, and revenue.

Builtwell Marketing & Growth was created to help business owners stop guessing and start building marketing systems that are clear, intentional, and connected to revenue.

Mike brings experience across marketing leadership, sales enablement, technology, websites, lead generation, SEO, paid media, and operational growth.

Meet Mike
Free Growth Audit

Find the gaps costing you leads.

We will review your website, messaging, lead generation process, SEO and AEO visibility, paid campaigns, analytics, and conversion opportunities—then provide a practical growth roadmap.

Email: mtgrowthmarketing@gmail.com